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The sole purpose of this site is to direct financial resources to the African American community currently under oppression from systemic racism. There will be no brand association or capitalistic endeavors for its duration.

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In 1969, at a civil rights rally in Oakland, Asian-American activists were spotted supporting Huey Newton with a sign that read “YELLOW PERIL SUPPORTS BLACK POWER.” Newton was an African-American political activist and revolutionary who co-founded the Black Panther Party in 1966.

During a time where racial injustice is as tangible as the ground we stand on, we must show solidarity with one another in order to actively denounce and eradicate its existence.

This phrase, although it may conjure negative feelings from past racism against Asians, represents an important historical reference from past showings of solidarity with the Black community.